Middle East And Africa – New Markets

The Asian market is now considered already colonized by online casinos and internet gambling companies. All of the bigger companies have already established some partnerships with Asian companies and will continue to expand in that market. The Asian market is indeed a very promising one, however many companies are already looking into other markets. To be precise, at the Middle East and Africa. Poker Stars is a outgoing company in the gambling industry. They are quite innovative in their methods, recently they have announced a banner deal with Yatinoo, a search engine quite often used in Saudi Arabia and Egypt.

It is a first deal like that. It is a big step for the online gambling industry to get closer to the middle east and Africa. The thing is really looked forward upon because those markets are usually closed to internet gambling. Yatinoo will gain much from the deal as well, the search engine was launched in January 2007 and is still fairly new and building its brand recognition. Thanks to the deal with Poker Stars, they will be able to make it more popular amongst the gamblers in Middle East, Africa and Asia.

The main demographic that the search engine targets are French, English, and Arabic speaking users. This deal should be seen as a good thing and should prove to bring success to the company in the new fiscal year.

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